Why records?

Our founder Rob Cavenagh is a lifelong musician and record collector. Starting his own agency and syncing his professional experience with his musical passion sounded good.

Beginning in retail at a record store while in college, his journey (and his record collection) evolved into artist management and ultimately making music videos at a major record label.

The burgeoning interactive world beckoned in the late 1990s and after 2.5 decades working for clients and brands, we have reached the end of Side One. To quote Tom Petty: “We've come to the point in this album where those listening on cassette, or records, will have to stand up, or sit down, and turn over the record, or tape. In fairness to those listeners, we'll now take a few seconds before we begin side two. [pause] Thank you. Here's Side Two.”

Records Creative is Side Two. All of Rob’s side hustles: graphic design, posters, t-shirts, events, audio production and countless hours spent on video calls with clients have culminated in this.